July of 2012, LEXUS New ES coming soon.

In June of 2012, just before LEXUS New ES comes to the market, Shanghai Denker LEXUS received the first new ES300h exhibition car. And then the internal appraisal event started.

In the beginning of June, through different methods including publication on website, text notification and sales calling, we invited customers who pay attention to LEXUS and new ES Series to participate into the internal appraisal event on June 21st. And we set up brand new exhibition booth for ES and made this new car become the focus of exhibition hall.

The internal appraisal event was held on June 21st as scheduled. We got beautiful exhibition booth, delicious buffet and enthusiastic reception from our sales consultants. Every customer not only was introduced the advanced technology of new ES300h but also experienced customer oriented philosophy of Shanghai Denker LEXUS. The professional presiding from handsome sales director brought a climax to the event. When the customers got to know the New ES300h, they also attended the micro-blog “The Splendid Advance Booking of New LEXUS ES Series” which was run by SINA WeiBo (Chinese Twitter), the collaboration media of this event. Any customers that texted the technical characteristics of ES300h to specified WeiBo won abundant prizes.

Good event leads to good result. The event lasted until 9pm and twelve customers booked LEXUS New ES250 and NS300h before the event was brought to a successful close.